Hype is highfor the NFL’s Super Bowl LVIII, featuring the Kansas City Chiefs and San Francisco 49ers on Feb. 11 in Las Vegas. The big game also showcases America’smost expensive commercials expected to reach millions of eyeballs. It helps that Chiefs player Travis Kelce’s girlfriend,TIME Person of the Year Taylor Swift,has brought an economic boost and new fan base to the already lucrative franchise. Fans can expect to shell out more than $12,000 on average for a ticket to this year’s Super Bowl, but advertisers are pulling out even greater bucks, with a 30-second ad during the game costing $7 million.

The bracing air on your face and the rush of snow beneath your skis: Not many activities intuitively feel as healthful and invigorating as downhill skiing. But is it actually any good for you? The answer, unequivocally, is “yes”—although how good skiing is for you depends in part on your skill level, how hard you push yourself and the types of terrain you tackle on the slopes. “Alpine skiing is a mix of endurance and resistance training,” says Dr.

In the face of claims that they prioritize profits over people, Facebook and Instagram are under mounting pressure to reform the ways in which their platforms are built to be addictive for users. Experts say this increased scrutiny could signal that the social media industry’s current business model is due for a significant disruption. Often compared to Big Tobacco for the ways in which their products are addictive and profitable but ultimately unhealthy for users, social media’s biggest players are facing growing calls for both accountability and regulatory action.

“Nic!” Viv Jeffers laughingly bellows at one of her players, whose impressive juggling skills become an unintended soundtrack to our conversation, the thump, thump, thump of the soccer ball bouncing off her cleats. It’s nearing 6 p.m. in the London district of Wapping, where the East London Ladies Football Club’s weekly practice is about to begin. Jeffers, who has been the lead coach and manager of the all-women’s team since 2014, is telling TIME about the club’s history and the role it plays in Britain at a time when women’s soccer—or football, as it’s called outside the U.

January 3, 2017 10:17 AM EST The world’s oldest known killer whale is missing and presumed dead. The whale—named J2, though she was affectionally nicknamed Granny—was estimated to be more than 100 years old, BBC News reported. She was the star of a recent BBC documentary that chronicled biologists’ study of her family of orcas, in order to look into female whales’ menopause. Only three mammals experience menopause: orcas, short-finned pilot whales and humans.

Nature Valley bars have a near-mythic quality about them. They've been around for 42 years, but only in recent years have the memes and gifs and YouTube skits taken over — all to emphasize that, if you want to enjoy one, some tidying up will be in order. Turns out General Mills is well aware of this controversy, and it has some choice words for the haters: Get over it.

I remember years ago hearing from successful older women like Jane Fonda and Candice Bergen that aging was a blessing. They were happy to finally own who they were, feel comfortable in their own skin, stop trying to please everyone else and start living for themselves. Every year, I’d blow out my candles, hoping this was the year I’d be so blessed—that my rising age might magically allow me to love my belly, to have the courage to ask for a raise, to stop hesitating before sharing my honest opinion.

The Mursi tribe, isolated in Omo Valley in Southern Ethiopia near the border of Sudan are well-known for their trademark lip stretching beautification. Know indigenously as dhebi a tugoin, there are an estimated 10,000 members of this fascinating tribe. Like other forms of body modifications lip stretching is seen as an expression of social adulthood and reproductive potential. Often, the size of the plate is correlated with the size of a woman's bridewealth.

What’s comfort for a Nigerian? Good accommodation, car(s), an alternative means of electricity (generator or inverter), children attending good schools, access to health care, decent meals every day and enough money for entertainment, recreational activities and travel. How much does the average Nigerian earn? ADVERTISEMENT According to Statista, the average individual Nigerian earns ₦43,200 and a family earns ₦137, 600. In 2020, the minimum wage was increased to ₦30,000.

“Le Musk,” the directorial debut of Oscar, BAFTA and Grammy winning Indian composer A.R. Rahman (“Slumdog Millionaire”), will have its world premiere at the Cannes Film Market‘s Cannes XR program. The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative.