15 perks Sephora's most loyal customers should know about

August 21, 2024

To earn those rewards, among others, customers are encouraged to join the store's Beauty Insider Program. It's free to enter, and applications are offered both online and in stores.

Below, we've mapped out the perks Sephora offers its most loyal customers, from birthday gifts to free, full-sized products.

People who join the Beauty Insider Program are entered into membership tiers based on how much money they spend at the store annually.

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Sephora's basic tier is called Insider, and is free to anyone who signs up.

Customers who spend at least $350 per year, however, are registered as VIB members, and those who spend at least $1,000 per year are considered Rouge.

Each membership tier earns a different number of points per dollar.

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But regardless of your status, all Beauty Insider members can redeem their points for freebies from the same place: the Sephora Rewards Bazaar.

The Rewards Bazaar is open to all Beauty Insider members.

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Every Tuesday and Thursday at 12 p.m. ET, Sephora adds new rewards to its Rewards Bazaar, which is found both online and in-stores.

At the freebie station, customers can exchange their points for sample-sized products, Sephora-themed knickknacks, and interactive experiences.

Of course, the more points you have, the better.

At the time of this post, Beauty Insider members can choose one sample-sized product out of eight different options in exchange for 100 points. Those who have at least 250 points can choose between three rewards, including a sample-sized Gucci perfume and Sephora stamp set.

But those with 750 points or more can choose between even more luxurious options, including pro makeup brushes, cosmetic kits from Tarte, and T-shirts.

Some of the biggest rewards available include professional cosmetics courses hosted by Make Up Forever.

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Costing 5,000 points and 20,000 points respectively, the Sephora Rewards Bazaar offers two courses hosted by Make Up Forever.

The 5,000-point course is called the "Squad Goals Makeup Class," and provides lessons on how to create looks including "Dazzling Eye" and "Camera Ready Complexion." Beauty Insider members who choose this reward can even bring 10 friends to the class.

The 20,000-point course is actually a two-day workshop held at Make Up Forever's New York Academy. Professional artists from the brand teach classes at the event, lunches are catered, and free products are distributed to attendees.

The most expensive perk offered through Sephoras Rewards Bazaar can be redeemed for a whopping 45,000 points.

The " Sephoria Swag Bundle" includes a "SEPHORiA" painting created by artist Heidi Schwartz, a Sephora-themed denim jacket, four body washes from Method, three collagen coffee creamers, a duffel bag, and more.

Free full-sized products are only offered to Rouge members.

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Sephora is constantly changing which freebies are offered to its Beauty Insider members, so members will always have new rewards to choose from.

Each year, Sephora offers a free birthday gift to all members of its Beauty Insider program.

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All Beauty Insider members have access to coupons and sales throughout the year, but Rouge members save the most.

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Two recent sales show this perfectly.

Beauty Insider members also have access to a private forum to discuss all things beauty.

The forum is called the "Beauty Insider Community," and is open to members from all three tiers. On there, members can share product reviews, photos of their makeup looks, and ask questions to other beauty lovers.

There are also groups within the forum dedicated to specific beauty topics, such as makeup and skin care.

If you move up from Insider status to VIB or Rouge, Sephora will give you a celebration gift.

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Insider members who have moved up to VIB status are rewarded by Sephora with three gift options : two makeover certificates for you and a friend, 500 extra points, or a year's worth of free standard shipping on purchases of $35 or more.

If you move even further up to Rouge status, you are also offered three gift options: four makeover certificates to share with friends, 750 extra points, or a year's worth of free, two-day shipping on any order.

All Rouge members get free standard shipping on their online orders.

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Rouge members also have first dibs on new products.

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Members of the Beauty Insider Program can attend exclusive events hosted by Sephora.

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Each week, Sephora hosts store events around the globe that can be attended by all customers even those who aren't members of the Beauty Insider Program. For example, mini makeovers are frequently offered , as well as events hosted by individual brands.

And once a member-exclusive event is booked to capacity, Sephora creates a waitlist for those hoping to join.

Rouge members also have access to an exclusive coupon.

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But don't mistake the Rouge Reward for a $100 gift card that can be spent freely at the store. Instead, it works as a coupon, and takes $100 off your purchase. It must be used on a single order, and expires within 90 days of redeeming it.

You also won't be able to return items you purchase with the coupon, as you're technically getting products for free. Still, unused and unopened items purchased with the coupon can be exchanged at a Sephora store.

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